10 Best Hotel Brands in the World

The hospitality industry comprises many exceptional hotel brands known for their lavish amenities, stellar service, and memorable accommodations spanning the globe. But certain venerable brands persistently set the benchmark for quality, distinction, and traveler satisfaction.

About Hotel Industry

The hotel industry represents a pivotal pillar of tourism raking in over $570 billion annually before the COVID-19 outbreak—accounting for at least 26% of the travel sector’s contribution to world GDP spanning thriving enterprises like hospitality magnate Marriott International valued at $53 billion alone while smaller yet cherished hoteliers craft enduring sanctuaries too (World Travel and Tourism Council 2022). As key market performers, the top 10 hotel groups worldwide hold an average guest capacity exceeding 1 million rooms each, with the highest-grossing chains operating anywhere from 5,000 to over 7,500 properties internationally.

Beyond leading franchises and 5-star resorts lies a plethora of independent, eco-friendly and emerging hotel brands specializing in profitable niches despite economic challenges and travel declines due to COVID-19. Nonetheless, as the $900+ billion global tourism domain gradually rebounds thanks to easing regulations and pent-up wanderlust, hotel development continues ascending with 188,876 properties completing construction last year and much flourishing still forecasted—making the hotel industry a vital area for expansion both during and after unprecedented setbacks the world over.

This blog post explores and celebrates these crème de la crème of hotel chains, showcasing their virtues while revealing some insider facts about their operations. We rank the highest caliber international hotel brands ensuring remarkable hospitality skillfully blending efficiency and extravagance.

How the World’s Top 10 Hotel Brands Were Selected

We ranked the top 10 leading hotel groups based on a careful analysis weighing five key performance indicators of competitive edge and brand success within the global hospitality sector. The criteria included:

  1. Number of hotel properties operated indicating scale and reach
  2. Geographic diversity across top destinations world over
  3.  Total guest room/inventory availability
  4. Annual revenues generated signaling market performance
  5. Brand recognition and awards achieved reflecting prestige.

Assigning scores against each factor for hotel brands, with 3 denoting the highest rating, Marriott International, Hilton, IHG, Hyatt and Accor led scoring 14-15 out of 15 cumulative points. While smaller in scale compared to groups topping over 5,000+ hotels, ultra-luxury operators like Four Seasons ranked through excellence in guest experience, retention and accolades warranting their leadership positions too. We will explore what drives each brand’s enduring advantage.

Top 10 Premier Global Hotel Brands in 2024

1. Marriott International

  • Over 7,000 properties globally under 30 sub-brands
  • Flagship Marriott Hotels along with Ritz-Carlton and W Hotels
  • Marriott Bonvoy rewards program with over 140 million members
  • Recent mergers with Starwood Hotels and Accor to expand footprint

With origins tracing back to a root beer stand opened in 1927 by J. Willard and Alice S. Marriott, today this multinational hospitality conglomerate encompasses 133 countries flaunting an illustrious portfolio of brands.

What began as a small family-run business has flourished into a chain running and franchising 7,642 properties globally as of September 2022 generating $17.4 billion in revenue annually.

2. Hilton

  • 5,800+ properties in 113 countries
  • Iconic sub-brands like Waldorf Astoria, Conrad, DoubleTree, and Hampton Inn
  • Over 10 million Hilton Honors loyalty members
  • Focus on quality accommodation and consistent guest experiences

Hilton Worldwide Holdings Inc. stands tall as one of the largest and fastest-growing hospitality enterprises since its origins dating back to 1919 founded by Conrad Hilton in Cisco, Texas.

Initially focusing on growth across America through acquisitions, the Hilton Hotels Corporation later expanded overseas in 1949 by acquiring the Caribe Hilton Hotel in Puerto Rico – the company’s first property beyond continental U.S.

Today the McLean, Virginia headquartered leader manages and franchises 5,893 properties comprising roughly 983,000 rooms in 113 countries under 18 brands. What fuels its growth trajectory is consistent service quality, award-winning guest loyalty program, differentiated brand offerings, and implementing technological innovations.

3. InterContinental Hotels Group (IHG)

  • Manages over 5,900 hotels across more than 100 countries
  • Prestigious portfolio includes InterContinental, Kimpton, Regent and Crowne Plaza
  • Over 100 million IHG One Rewards loyalty program members
  • Committed to environmental and social responsibility

Headquartered in England, InterContinental Hotels Group (IHG) boasts an expansive empire as one of the world’s leading luxury hotel companies operating franchises and management contracts since 1777.

Originating more than 200 years ago as the vision of William Bass, IHG has grown dynamically from a small brewery into a premier global brand managing over 5,981 hotels and 882,882 rooms in over 100 nations today.

Some milestones catalyzing IHG’s prosperity include launching Holiday Inn in 1952 populating highways in America, pioneering room reservations technology in the 70s, and mergers with renowned brands like InterContinental, Kimpton Hotels and Regent Hotels augmenting its portfolio over recent decades.

4. Accor

  • Headquartered in France; over 5,000 owned and franchised hotels
  • Iconic brands include Fairmont, Sofitel, Swissôtel, Pullman and Novotel
  • Over 260,000 team members globally
  • World leader in the travel, lifestyle and luxury sectors

Emerging as Europe’s predominant hospitality brand, Accor SA helms over 5,300 hotels and 10,000 food and beverage establishments in 110 destinations. What commenced in 1967 with the opening of its first hotel under the Novotel brand bloomed into a multi-featured enterprise led by Chairman and CEO Sébastien Bazin since 2013.

With a portfolio flaunting luxury names like Fairmont, Sofitel and Swissôtel; Accor also runs premium economy brands including Ibis, Mercure, JO&JOE plus loyalty programs to serve varied market segments. Accor’s pioneering of tech-savvy concepts like Jo&Joe open houses blending hotels with chic hostels spotlights its innovation.

5. Hyatt

  • Presence in over 60 countries via 900+ hotels
  • Park Hyatt and Grand Hyatt cater to high-end travelers
  • Focus on care and consistency injecting local culture into stays
  • More than 100,000 team members globally

Hyatt transforms diverse backgrounds of over 100,000 staff members into care and connection with patrons at 1000+ properties in over 65 premier destinations. Expanding from initial motel acquisitions in California by Jay Pritzker in 1957, Hyatt’s highest brand Park Hyatt provides refined luxury for guests seeking intimate environment coupling exceptional services.

Inclusive leadership and responsible growth drive the Chicago-based company’s mission to care for people so they can be their best—evident in their resident bedding program for weary travelers and local community support initiatives around the globe.

6. Four Seasons Hotels and Resorts

  • Iconic five-star luxury with over 120 hotels and resorts globally
  • Consistently ranked among the best luxury hotel brands
  • Attentive service and stunning architectural designs
  • Diverse portfolio from urban retreats to island resorts

Since debuting its first hotel in 1961, Four Seasons has redefined luxury hospitality through keen attention to detail, intuitive service and architectural innovation across 120+ destinations in 47 countries. Guests revel in indulgent experiences whether unwinding amid tropical seasides or finding zen within bustling business hubs at Four Seasons’ far-flung yet refined collection of hotels and resorts worldwide.

7. Best Western

  • One of the largest hotel chains with over 4,500 hotels globally
  • Independently owned and operated properties
  • More affordable rates than other global chains
  • Rewards program boasting over 32 million members

Founded in the aftermath of World War II in 1946 and headquartered in Phoenix, Arizona, Best Western International encompasses over 4,500 independently owned and operated hotels in nearly 100 countries worldwide. Best Western merged three smaller western U.S. motel affiliations under M.K. Guertin’s pioneering leadership in 1963 to evolve into the beloved midscale hotel chain with peak occupancy rates that we recognize today.

8. Wyndham Hotels & Resorts

  • Encompasses 9,000 hotels under 20 brands globally
  • Geared towards midscale and economy markets
  • Brands include Ramada, Days Inn and Super 8
  • Over 79 million Wyndham Rewards members

Established in 1981, Wyndham Destinations currently stretches across 90 countries operating over 9,000 hotels tailored toward economy and midscale patrons guaranteeing dependable basic comforts peppered with warm hospitality for reasonable rates.

Nestled under the Wyndham bonnet are trusted household names like Ramada, Wingate, Days Inn and Super 8 plus other familiar brands ensuring comfortable yet cost-effective stays for millions annually.

9. Choice Hotels

  • 7,000+ hotels appealing to midscale/economy travelers
  • Brands include Comfort Inn, Quality Inn and Clarion
  • Affordable rates and trusted service standards
  • Over 40 million Choice Privileges rewards members

As a stalwart founded in 1939 that has blossomed into a top 10 global hotel chain, Choice Hotels International headquartered in Maryland manages over 7,000 properties franchised across the U.S. plus 40 nations abroad focused squarely on midscale and economy markets spanning dependable brands mid-market travelers have relied upon for generations.

10. Radisson Hotel Group

  • 1,500+ hotels operating & in development globally
  • Upscale and luxury brands include Radisson Collection
  • First class service ethos and exceptional amenities
  • Yes I Can! empowering service philosophy

In operation since 1960 with European roots, Radisson Hotel Group expanded throughout America then internationally to Asia Pacific and South America to encompass 1,500+ properties open or under development showcasing superior hospitality within upscale and luxury segments befitting urban adventurers and indulgent vacations seekers craving sophistication during respites in premier destinations worldwide under brands emanating five star refinement.

Other notable Hotel Brands across the world

Here is a list of some other noteworthy hotel brands across the world beyond the above top 10 list:

  • Taj Hotels – One of Asia’s largest and finest luxury hotel chains that has been India’s hallmark of hospitality for over a century. The Taj operates over 200 hotels across India, Asia, Africa, the US and UK known for exquisite heritage palaces, authentic Indian luxury, and world-class service. Its flagship, the Taj Mahal Palace in Mumbai, has welcomed distinguished guests from kings and queens to billionaires and global leaders as an enduring symbol of East meeting West. Taj’s central focus on imbuing local culture and traditions into bespoke 5-star experiences makes it a coveted global brand for indulgent yet authentic stays.
  • Shangri-La Hotels and Resorts – Renowned Asian luxury hotel group operating over 100 properties globally.
  • Jumeirah Group – Dubai based group managing iconic luxury hotels including Burj Al Arab and global resort properties.
  • The Peninsula Hotels – Operates 10 elegant, 5-star properties in major global gateway cities known for impeccable service.
  • Rosewood Hotels – Ultra-luxury collection of over 25 unique hotels and resorts across the Americas, Caribbean, Europe and Asia.
  • SIX SENSES Hotels Resorts Spas – Award-winning sustainable luxury hotels, resorts and spas located in incredible natural settings.
  • Oberoi Hotels & Resorts – Iconic Indian luxury hotel group with award-winning properties in India, Indonesia, UAE and Saudi Arabia.
  • Palacio Tangara – Relais & Châteaux luxury property in São Paulo famed for its superb cuisine and progressive Brazilian design.
  • La Réserve Hotels – Small refined Geneva-based luxury hotel brand with elegant European city and resort locations.
  • One&Only Resorts – Gorgeous resort collection created exclusively for the luxury market by Kerzner International.
  • Alila Hotels – Luxury boutique hotels and resorts in Indonesia showcasing innovative green building and sustainable design.

Most popular online hotel booking sites

Some of the most widely used online hotel booking sites and apps globally include:

  • Booking.com – Over 28 million room nights reserved daily on this Accor-owned platform. Offers 28+ million total reported listings.
  • Expedia.com – Global OTA connecting travelers with over 1 million hotel options worldwide.
  • Hotels.com – Trusted booking site listing hundreds of thousands properties aided by the Hotels.com Rewards loyalty program.
  • Agoda.com – Popular Asian site from Booking Holdings listing over 2.7 million hotels and vacation rentals in 200+ countries.
  • Priceline.com – Features an online database of over 720 thousand hotels along with great package deals.
  • Hilton.com – Hilton’s official site offering direct booking access to 5,800+ Hilton hotels and resorts around the world.
  • Marriott.com – Marriott’s booking engine for guests to directly access 7,800+ Marriott branded properties in 138 countries.

Frequently Asked Questions

What is a hotel?

A hotel is a commercial lodging establishment providing rooms, food, drinks and other guest services and amenities. Hotels offer temporary overnight accommodations to travelers, tourists and other paying guests. They are a fundamental part of the wider hospitality, travel and tourism industries.

What are the different types of hotels?

Common hotel types include:

  • Luxury Hotels – Lavish 5-star properties offering a high degree of personalized service e.g. Four Seasons.
  • Business Hotels – Catered towards business travelers with amenities like meeting rooms and workspaces.
  • Airport Hotels – Located in or near airports offering convenience to travelers.
  • Resort Hotels – Full-service hotels associated with leisure travel often featuring recreation like pools, spas etc.
  • Boutique Hotels – Uniquely designed intimate hotels offering customized service.
  • Casino Hotels – Hotels with a casino onsite and associated gaming/entertainment.
  • Motels – Originated as “motor hotels” convenient for road motorists with direct room access.
  • Hostels – Budget-friendly shared accommodation often used by backpackers.

What hotel segment has the most properties globally?

Currently the midscale/economy hotel segment accounts for close to half of the world’s hotel supply based on data on chains’ property portfolios and development pipelines. Budget and mid-market hotel brands have the most hotels internationally

What are the top luxury hotel brands in the world?

The leading global luxury hotel brands based on prestige and ratings include Four Seasons, Ritz-Carlton, Park Hyatt, and St. Regis operating 5-star properties providing high-end personalization and refinement.

What hotel chain has won the most awards?

With over 2,100 total honors and counting, hotel leader Marriott International tops global and regional hospitality awards tallying more acclaim than Hilton, Accor, Hyatt and other elite chains since 2016 (Business Traveler USA).

How many hotels does the largest chain operate?

Currently ranking #1 globally by total properties, Marriott International encompasses over 7,600 hotels in its ever-growing portfolio trailed by Hilton and IHG operating around 6,000 locations, and Wyndham running over 9,000 mostly economy hotels (Statista 2022).

Which hotel loyalty programs have the most members?

Hospitality data reveals Marriott Bonvoy (140+ million members), Hilton Honors (103+ million members), and Wyndham Rewards (90 million) retain the three largest hotel loyalty memberships currently to drive repeat guest retention.

Which hotel booking platform is used most?

Booking.com is the world’s #1 accommodation site by traffic and volume of bookings with over 464+ million monthly visits resulting in over 1.2 million room nights reserved daily, the highest globally across both metrics.

International Brand Equity

International Brand Equity – IBE is the leading independent arbiter of branding, brand market research company, publisher of the highly influential business magazine, consumer choice brand survey reports, and organizer of business, startups, MSME, and real estate awards and summits across the Asia and UAE.
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