Elite Group – 8th India Property Awards Winner 2023

Elite Group is a real estate developer of Ahmedabad constructing Grade A office, retail, industrial, and residential spaces. Elite specializes in delivering mixed-use schemes. Elite has been constructing edifices that decorate the city’s skyline in the past decade in Ahmedabad. Elite Group’s Managing Director, Mr. Dharmesh Patel has gained expertise in delivering prestigious mixed-use projects to create one of the most exciting and vibrant mixed-use communities that will set a benchmark for sensitive and innovative development for groups across. The group’s project planning is adept in catering to all market segments across Ahmedabad. Elite’s projects balance ambitious and flexible commercial priorities with a genuine understanding of the area’s community and civic context. Developing projects in line with the aforementioned aspects in mind provides Elite Group with a long overdue opportunity to revitalize a strategic city center location. With over 9 years of experience in the real estate industry, Elite Group has established itself as a prominent player in the real estate sector, dealing with a wide variety of spaces like high-end luxurious residents, affordable housing, and corporate and commercial spaces. Elite Group conducts market study thorough market research to understand clients’ needs & expectations, delivering projects to the customer’s satisfaction. The group aims to build extensive development projects and change the skyline of Ahmedabad. The group visualizes offering superior quality construction and building memories by fulfilling dreams. It is on a mission to be the unrivaled industry leader by building a legacy of excellence, with over 1.2 million square feet of development and over 1000+ satisfied customers.

Elite Group’s Core Values include Quality Construction, Reliability, On-time Delivery, Integrity, Transparency, and Consistent Service.

Elite Group is elated to be presented with the honor of being awarded the Affordable Housing Project of the Year, 2023, and Marketing Planner of the Year, 2023 for delivering excellence in the form of the Elite Mercury Project.

The group has been committed to loyalty, trust, and promise. In the past 8+ years of the journey, Elite Group has always stayed committed to delivering projects per market and customer demands. Some honorable mentions that make the group unique are: (1) The group waited for the customer’s final decision for months just based on their word of mouth. (2) The Construction work of the property continued during the pandemic. (3) The Group always gives importance to Quality over Quantity. (4) The group has completed five properties with great responses, out of which three are ongoing and will be available for possession within the upcoming months. (5) The group has outstanding and never-seen relations with the customers. Customers still invite us to every event they organize in their localities, reflecting their compassion because of the fulfillment of promises. (6) The group only uses qualified products to make our property’s materials and objects.

Vision Behind Elite Mercury

Elite Mercury is built to provide more in less with exceptional amenities while staying friendly with your pocket with effectively designed homes. Our motive is to give the aura of being surrounded by the architecture and natural green cover at once to feel the natural vibes with the enlargement of happiness rather than the budget. For us, space matters, and to ensure this for the customer, we have extended every room’s size to keep our customers mesmerized with the comfort of being a free bird. To grant customers supreme peace, we have established expansive balconies with a beautiful city view while feeling the charismatic atmosphere, one of the most exciting features we provide under our next aim for effective planning. We are a customer-oriented company, and to ensure this, we have always stayed committed to providing customers the premium of better living with ample advantageous amenities and facilities while looking at their satisfaction first. Our vision’s importance also illustrates in one of the significant goals, where we have purposely proposed a new way of providing 2.5 BHK flats to deliver premium at affordable yet best prices to our customers.

 

Concept Behind Elite Mercury Design

The concept behind Elite Mercury is to deliver the dream home to the customers that meets their future expectations being pocket friendly yet delivering more for less. The project is the result of the group’s commitment to provide 2.5 BHK flats at an affordable price not compromising on quality over quantity. The flats have specially designed interiors and exteriors accessorized with modern furniture, displaying the future of the present property. The idea behind locating the property between the prime locations is to fulfill the customer’s needs by all means, be it – Emergency, Entertainment, Shopping, Necessities, Education, etc. Neminath Jain Temple, SGVP Holistic Hospital, Hiramani School, Sabarmati Railway Station, Gift City, Sola Civil, Umiya Dham, GEMS Genesis School, Apollo School, etc., are some of the key locations in the neighborhood that promise customer satisfaction. The locality is still developing, therefore the affordable prices, meaning it will be a good and prime location in the upcoming years, facilitating every possibility and thoroughly justifying the concept of building purpose here. With a library, an excellent indoor play zone, and other specific amenities for residents of all ages, the estate is designed to accommodate all human requirements in one setting, whether inside or outside the property. Not only this, but every amenity provided dictates the concept of building directly connecting to delivering the dream home to the customers.

 

Facilities and Amenities Offered at Elite Mercury

Regarding facilities and amenities, the group has left any stone unturned in providing age-exclusive amenities for all occupants. To avoid disorder, the design allows separate parking areas for two and four-wheelers for every flat owner with fixed space. Safety is of utmost priority, and to ensure the same, developers have installed CCTV Cameras in each block and parts of the parking and lobby areas as well as in the gardens to provide 24*7 safety. Water plays a vital role in everyday life. Considering the same, be it summer or winter or any of the climates for that matter, the property provides a 24*7 and 12-month Water Supply to each block. Twenty-four hours Lift Power Backup is one of the essential amenities to avoid any accidents or waiting for the residents and visitors.  Seating areas are the most peaceful spots in any of the properties, and the property has a separate Senior Citizen Seating Area keeping their health in mind. To elevate it, the seating areas are surrounded by a beautiful garden landscape overseeing the play area. There are separate School Pickup Zones with ensuring due safety where all the parents and children can wait and children can board their respective buses in the morning, parents can also socialize by sharing a quick conversation before the start of the day. A Multi-purpose hall is also included as one of the leisurely amenities to organize events and meetings easily and within the premises. Fire safety alarms and equipment are available on both sides of each floor and placed in their respective places to avoid disasters. Separate Indoor and Outdoor Play Areas for Toddlers. Childhood is the most memorable part of one’s life, and to provide the best, the property has developed a dedicated Children’s Play and Swing Area to make them truly feel like the saying – “A free bird with no boundaries.” Indoor games are meant to be stress busters as there are time restrictions, and for the relaxed mind games, the property has established effective indoor games with multiple games for all age groups to enjoy and chill after a busy day. To leave a lasting first impression, the property has designed an elegant Entrance Lobby as the significant point of attraction for individual buildings. Cricket is the most loved game in most parts of India and is famous among youngsters and adults. To encourage this love, the property has a spacious and separate enclosed Box Cricket Pitch for everyone to enjoy their favorite sport with due safety measures. The Clubhouse is where the relations are built following deep conversations and developing understandings, and for this, there is a Clubhouse to provide ample space and time for everyone to socialize. There will be 24*7 around-the-clock security with alert guards on duty every time ensuring the utmost safety. The apartments and property are Vastu-friendly and designed to deliver families prosperity and success. A 24*7 hours open Society Office is established to ensure we can provide our residents and visitors with any query and help on time. Each property is built to provide residential and commercial spaces in one, meaning a Multipurpose-Area has commercial complexes and residential areas under one roof.

 

Unique Selling Point of Elite Mercury

The Unique Selling Point (USP) provided at these 2.5 BHK flats, goes hand with the project’s motive of creating and offering them the premium in an affordable yet comfortable space. During the market research, it was observed that some families compromise on a 2 BHK flat despite having more family members, because 3 BHK flats are expensive. Additionally, the location of the development impacts the pricing most. After gaining a better understanding of the compromises families make because of financial restrictions, the group concluded to develop something that primarily reflects its vision of customer satisfaction in the segment of 2.5 BHK – The USP. The ideology behind developing this segment is simple but effective – 2 BHK offer lesser space, and 3 BHK are higher in pricing. To solve this major issue, the group introduced the idea of providing 2.5 BHK flats that will solve both – space and pricing altogether. The 2.5 BHK flats’ pricings are between the range of 55 to 65 lacs with cozy and extra space that benefits large-sized families and members with significantly lower prices than other locations.

The flat rates considering the essential amenities, nearby prime locations, and other crucial elements within the premises and surroundings, are much lower compared to other developments than those in nearby places like Science City. Elite on the other hand provides 2.5 BHK flats at affordable prices with prime locations at arm’s distance like – Nirma University, KD Hospital, Global International School, Vaishnodevi Temple, etc., which reflects greatly on the ideology. The reasoning behind this segment was also to lessen the burden on the customer and to provide them the optimum peace of mind with the promise of offering the best and most secure future on the premises.

The impact created by Elite Mercury on the neighboring locality, surrounding environment, and City’s Traffic

Before the start of the development, the group prioritized considering every aspect surrounding the property. The group always preferred to explore and research the area to inspect the possibilities after the project completion. The location’s neighboring localities have benefitted majorly by providing growth, attracting the right attention, and being beneficial for traders. Traders have already started setting up several stores by predicting a good business in the future once the possessions start. Despite being just a few meters from the busiest highway of the city; S.G. highway, the property isn’t much affected by the city-town traffic, due to comfortable transportation options. The creation of Elite Mercury has sparked the development of other possible business ventures as well because, in the future, many residents will reside on the mentioned property. They will depend solely on nearby shops and locations for their day-to-day needs.

International Brand Equity

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