If you’re starting an event planning company, one of the most important branding decisions you’ll make is choosing the perfect name. The name you land on will make first impressions on potential clients and convey what kind of events you specialize in.
With so many options to consider, it can be overwhelming to select a name that checks all the boxes: memorable, descriptive, available to register, aligned with your niche. Not to mention one that looks polished on a logo and makes sense to pair with social media handles.
This comprehensive guide takes you through the naming process start to finish with creative ideas, expert tips, and common mistakes to avoid when brainstorming the name for your new event planning business. We’ll cover:
- Key factors to keep in mind when naming your event company
- Different categories of names and examples of each
- Proven brainstorming methods used by branding agencies
- Domain registration and trademark considerations
- Next steps for bringing your perfect name to life
Whether you specialize in weddings, corporate gatherings or kid birthday bashes, let’s explore event company name options tailored to your vision.
How do I start my own event planning business?
A: Here are key steps to launching an event planning company:
- Choose a memorable, descriptive business name and lock down matching domain/social handles
- Formally register your business as an LLC to limit liability
- Create a portfolio website showcasing previous events, design aesthetic
- Set up insurance policies like liability & cancellation/postponement coverage
- Outline services and pricing – create packaged offerings for different needs
- Network with local vendors you can partner and cross-promote with
- Consider a niche like weddings, corporate events to become specialists in
- Promote across social media and via SEO to drive visitors
- Attend local events to introduce yourself and collect leads/testimonials
- Invest in event management software to stay organized as you scale
The keys are formally registering as a business entity, getting adequate insurance coverage, choosing your niche/offerings, having an online presence, and leveraging connections while continually promoting yourself. Reach out if you need help with any particular aspect of launching your new event venture!
Factors to Consider When Naming Your Event Company
Before jumping straight to clever name ideas, it’s important to ground yourself in what makes a quality event company name. Keep these factors in mind as you brainstorm and evaluate potential names:
Uniqueness
Ideally, your company name will be distinctive enough in the event world that it’s not easily confused with competitors. Being too generic can allow similarly named companies to encroach on your brand identity. Though a unique invented name can seem risky, it allows you full ownership to shape the perception of your company.
Descriptiveness
While a fanciful name can be memorable and ownable, there is value in event company names that communicate what you do. Names with words like “event(s)”, “planning”, “ coordinator(s)” etc. make it unambiguous you are in the business of event services. However, you need to avoid coming across as overly broad or generic.
Memorable and Catchy
Along with communicating your focus on events, names that stick in someone’s head after hearing them once have an advantage. Alliteration, rhythmic sounds and unexpected word combinations make names more catchy and memorable.
Easy Spelling and Pronunciation
Avoid confusing names with odd spellings or non-intuitive pronunciations. You want clients to feel comfortable referring business to you without tripping over the name. Easy to say and spell names also lend themselves better to word-of-mouth growth.
Conciseness
Consider how your name will look when logoed, matched with descriptors like LLC, and used alongside contact information. Super long names struggle with branding real estate like business card space. Keep it as concise as possible while still checking other boxes.
Domain Name Availability
Before getting too attached to a business name, verify domain availability to see if you can easily own the dot-com for your name as well as social media usernames. Even if domains require purchase, better to lock these assets down early.
Types of Event Company Names
When brainstorming name ideas for your event planning business, it helps to consider examples of popular naming conventions other companies have leveraged. Below are some of the most common categories.
Names Based on Event Types
Many event planning companies immediately convey their specialty in the name itself. Some examples:
- Charlotte Corporate Events Company
- Seattle Festival Planners LLC
- New England Wedding Planners
- Kidz Birthday Bash Proz
If you solely focus on one event type – like corporate retreats or sweet 16 parties – clearly communicating that niche in the name has its advantages. It quickly sets accurate expectations of your service offerings so you attract ideal prospective clients. However, it also restricts expansion into other event types without rebranding.
Descriptive Event Planning Names
Names in this category directly tell prospects you handle event coordination and planning:
- City Events Planning Company
- Your Event Planner League
- Events R Us
- Premier Event Planners
Simple but descriptive names have an advantage when searched online over cryptic, abstract names. And they reduce the explanation needed of what your company does. Just be cautious they aren’t so broad they become forgettable.
Clever/Pun Event Company Names
If you want to showcase creativity and inject personality into your event brand, pun names combine humor and memorability:
- Punderdome Events
- Plan-It Events
- Let’s Party Planning Inc.
- Pop Up Party Planners
Finding the right pun or double meaning that identifies with your brand voice can lead to smiling prospects. Just ensure the name still professionalizes well when paired with LLC, Co etc. and on formal client proposals.
Your Name Event Planning
If you intend to be the face of the brand, using your own name or nickname builds faster name recognition and personalization:
- Jessica’s Joyous Events
- William’s Way Events
- Peterson Parties Premium Planning
The next section covers tips directly from branding experts on ideating and evaluating the perfect name for your event planning business.
Expert Tips for Naming Your Event Company
Naming a business requires balancing creativity with practical constraints like domain availability. Here are pro tips for ideating and whittling down to the perfect moniker for your event venture.
Brainstorm Extensively
Don’t settle on the first mediocre name that comes to you – brainstorm first before evaluating. Set a timer for 10-15 minutes and list out every single name idea you can conjure, good or bad. Having a big list of options by quantity over quality first prevents early stagnation. Enlist others too – chat with mentors, colleagues, friends to crowd source their inspiration.
Use Name Generators and Inspiration Lists
Business name generator sites like Shopify’s and domain registrars that suggest available names help spark new directions. Or browse lists of popular current names on sites events industry sites. Compile all sources of inspiration into one working list to evaluate later.
Verify Domain Availability
As you narrow down your prospects, immediately search domain registrar sites to see if the .com and ideal social handles are available. Finding the perfect name that checks other boxes only to see the domain is taken is devastating. As soon as you add a front runner to your shortlist, check if you can own the digital real estate.
Seek Outside Feedback
Before officially launching your name after initial research, share your top 3-5 prospects with those in your network and ideal clients to gauge their perceptions. Get their gut reactions on catchiness, professionalism etc. as one more input before deciding.
Mistakes to Avoid When Naming Your Event Company
On the flip side, be aware of these common naming pitfalls that can hamper your branding:
Overused Words
Stay away from event company name mainstays like “event(s)”, “planning”, “services”, “company, “organizers” etc, especially for your local area. Having a slight twist on these generic names does help. Just avoid them anchoring the name.
Same goes for overusing your city or state name which fails to differentiate from the sea of competitors in the same region.
Hard to Spell and Pronounce Names
Heavily altered spellings of common words or names using obscure phonetic sounds trip up word-of-mouth growth. You don’t want prospects struggling to relay info about working with you simply because of a confusing name.
Restrictive Niche-Specific Names
As mentioned in name types, using a niche event category like “wedding” or “corporate” in your primary name does help attract the right clients. However, some niche-specific names leave no room for expansion into other event services without starting completely over brand-wise.
The next natural section in this naming guide covers what to do next after settling on your event company name. This includes domain registration, logo design, social media profiles and more.
Next Steps After You Choose Your Event Company Name
Finding that winning name during ideation and brainstorming is an accomplishment, but your naming journey isn’t over yet. Here are key action items for newly named ventures:
Secure Your Domain Name ASAP
Now that you’ve ensured your favorites .com domain is available, officially register it and lock down your digital territory. Even if you aren’t launching a website yet, claim it so no one else occupies the online real estate tied to your brand.
Consider Trademark Protection
If your name contains invented words or unique phrases unlikely to appear elsewhere, explore filing for trademark protection of the name. Though expensive, trademarks defend your exclusivity over brand terminology especially important as you scale.
Align Branding and Logo Design
With a name driving your brand identity solidified, the visual brand should match the same tone and imagery. Hire a designer to create a logo and style guide materials evoking what your name represents about your events.
Create Matching Social Media Profiles
In addition to the website, reserve consistency across networks like an Instagram handle and Facebook page url matching your company name for cross-channel visibility.
Integrate The Name Across Assets
From your email signature to business card design, embed your new name prominently across all outward facing assets. Consistent visibility builds recognition with clients to know what to call you.
50 Creative Event Company Names Ideas
Here are 50 creative event company names ideas to consider for your business:
- Your City Events Company
- The Event Planners League
- Premier Event Solutions
- Five Star Event Group
- Magical Moments Events
- Classic Event Stylists
- Elegant Events Inc.
- Stylish Soirees LLC
- Social Soirees Planners
- Company Galas Coordinators
- Corporate Event Wizards
- Business Bash Builders
- Visionary Event Architects
- Creative Event Weavers
- Eventful Ventures Planners
- Celebrated Occasions LLC
- Distinctive Gatherings International
- Entertaining Experts Company
- Festive Fun Planners
- Eventful Moments Agency
- Grand Gatherings LLC
- Brilliant Event Makers
- Splendid Scene Creators Inc.
- Scintillating Soirees
- Society Soiree Specialists
- Elite Ensembles Company
- Jennifer’s Joyful Jamborees
- Williams’ Amusing Assemblies
- Michelle’s Marvelous Meets
- Annual Amazing Gatherings
- Stunning Scene Studios
- Magnificent Moment Makers
- Party Time Planners Plus
- Let’s Party Productions
- Birthday Bash Builders
- Corporate Event Wizards
- Wedding Day Dazzlers
- Lively League Meeting Planners
- Children’s Celebrations Company
- Fundraising Party Pros
- Dazzling Event Directors
- Jennifer’s Classy Celebrations
- Gala Gathering Gurus
- Festive Fete Planners
- Party Time Productions
- Plan It Perfect Event Solutions
- Events Engineered Flawlessly
- The Finest Fiesta Foundry Company
- Fabulous Fetes For All
- Wonderful Event Weavers Company
Frequently Asked Questions
Q: How do I make my event company name stand out?
A: Opt for invented, unique words instead of overused terms. Descriptors like “events, planners” get lost in the mix. Add special touches like alliteration, rhyme, rhythm to boost memorability.
Q: Should my event planning name be niche-specific?
A: This allows you to rank for searches in that niche like “corporate event planners”. But can limit expandability later across multiple event types under the same name.
Q: What are top mistakes to avoid in naming?
A: Hard to spell or pronounce names, anything restrictive to one event type, using an already common local name, not checking domain availability.
Q: How much does a domain name cost?
A: .com domains average $10-15 for the first year then $15-20 for renewal years. Newer extensions like .company or . event can also portray brand.
Q: Should I get a trademark for my invented event name?
A: If your name contains unique invented words unable to be replicated, yes worth exploring trademark protection via an IP lawyer. Defends brand exclusivity.
Q: Does my name have to match across social media?
A: Not strictly required but keeping name consistent on sites like website, Facebook, Instagram does build more search authority through repetition.