If you’re interested in an exciting and rewarding career in marketing, becoming a brand marketing strategist might be the right choice for you.
A marketing strategist works closely with other team members to ensure that an organization’s marketing goals are met.
Their responsibilities can include designing and implementing marketing campaigns, recommending new ways to market the organization, ensuring that existing campaigns are successful, and evaluating new technology’s effectiveness as it relates to marketing strategy.
What is a Brand Marketing Strategist?
Brand Marketing Strategist is an emerging role that combines brand strategy and marketing together.
This role is responsible for managing your brand strategy over various marketing channels be it online or offline.
Brand strategy is all about growing your business. It means defining your unique vision for your company and then creating an actionable plan to achieve that vision.
Most people don’t see brand strategy as their own field of work because they think of it as being part of marketing. In some ways, it is – but brand strategy is so much more than traditional marketing.
But, what does it mean and how can you become one? To learn more, check out our complete guide! What Is Brand Strategy?
How to become a Brand Marketing Strategist
Brand Marketing Strategist is a job title with many responsibilities.
The functions include strategy, planning, corporate marketing, and building relationships with client-side staff.
Below is a brief explanation of what a Brand Marketing Strategist does and how you can become one.
In essence, there are two main aspects of becoming a brand marketing strategist: Education and Experience.
Education is key
Education can be achieved by studying advertising or business management in college. In order to achieve the most effective career results as a brand marketer, an individual must possess strong organizational skills with personal motivation and passion for achieving goals/targets.
Before graduating from university it is essential that an individual explores many areas related to marketing jobs such as brand managers, account executives, business developers or analyst positions within advertising agencies or at companies within large multi-national firms.
Experience
Experience in these areas is essential for an individual to become a successful brand marketing strategist.
After receiving a bachelor’s degree in marketing, most fresh graduates find it difficult to find an entry-level position in either large or small firms.
It is usually easier for them to get hired on at smaller companies or marketing-related departments within larger corporations such as consulting firms.
Other skills:
Learn Digital Marketing
Digital Marketing is one of the most critical requirements for any brand expert, this will help in your brand promotions online.
Online branding helps save time and money when compared to other forms of marketing. There is no need for large print runs of expensive brochures or advertisements; instead, companies can create custom promotional materials like banners, videos or infographics.
Communication & PR
Whether your company is working to release a new product or update its branding in line with market trends, these communications must be well-planned if they are going to have maximum impact.
Stakeholder management is key
If you want to build an effective brand strategy, it’s important that you ensure all stakeholders are engaged and motivated to move forward with your plans—not just for now, but long into the future.
Careers In Brand Marketing Strategies
An entry-level marketing strategist with only one or two years of experience might focus solely on advertising and promotion.
As you gain more experience, you’ll likely find yourself working more on the brand side of things, including deciding how products and services should be positioned and distributed.
If your work focuses more on marketing strategy than on execution, there’s a good chance you’ll be seen as an expert in your field and will become highly sought after by brands looking for help planning their next move.
Even entry-level brand marketing strategists can earn $50,000 annually for their first few years in the field before rising through their ranks at some point during that time period.
Conclusion
Brand Marketing Strategist is one of those job titles that can cause your friends and family to give you blank stares, and I’m not going to pretend it’s anything but an artsy title for someone who specializes in marketing.
But don’t let that scare you off – although it may take some explaining – as a brand marketing strategist plays an important role in any organization that uses marketing as a primary means of driving revenue.