Hybrid event platforms are essential tools that help you organize your event in the best possible way, combining both in-person and virtual components of the event.
It has become a vital event strategy for reaching maximum people easily during an ongoing pandemics.
What is a Hybrid Event?
Hybrid events combine elements of physical events and virtual events. Hybrid events are physical events that also feature live-streamed sessions.
The term hybrid is typically used to refer to live video streams that can be attended by virtually any attendee at a physical event, wherever they may be in the world.
It became popular after the pandemic since some people wanted to meet in-person, while some choose to meet virtually.
Growth of Hybrid Events Worldwide
Hybrid Events have become more popular over time. Today, they are very common among large businesses. However, there is some confusion about what they actually are.
Here’s a breakdown of what it means to host an event that has both online and offline components:
The majority of attendees will likely view portions of the event online first; they might sign up for an event by visiting your website or viewing your social media accounts, but you’ll want to let them know where your actual events are being held as well.
At their physical location, you can easily track each attendee using digital technology so that you can collect real-time data on who’s there and how often they visit certain booths, etc.
Hybrid Events Benefits
Hybrid events benefits include cost savings, increased lead capture opportunities, increased brand awareness and increased attendees.
Hosting hybrid events can drastically reduce costs by eliminating travel costs to attend your next event. An example of cost savings would be eliminating plane tickets to attend a national sales meeting or opting to host an all virtual sales conference. Both can save company’s thousands of dollars annually.
According to research; companies that host hybrid events capture leads at over twice (2x) as fast as their peers who do not leverage hybrid events.
Top 7 Hybrid Event Marketing Platforms
When planning an event, choosing the right tools can be really helpful when it comes to managing your business efficiently and effectively. To help you out with this, here are seven of the best hybrid event platforms in 2022!
1) Cvent
Cvent is a leading provider of web-based event management solutions. The company’s cloud-based platform provides comprehensive tools to manage every aspect of an event, including venue selection, onsite booking and management, delegate tracking, and financial reporting.
Cvent event management platform is quite powerful. Attendees can check in by SMS, QR Codes or Online registration, and then you will get an overview of all attendees.
It is industry leader by default with more than 4,000 employees and 24×7 award-winning customer support.
2) Bizzabo
Bizzabo is an easy-to-use event registration platform that can be customized to fit any type of event, large or small. The system allows guests to buy tickets online and gives organizers access to attendee data so they can reach out with relevant messaging before and after their events. Plus, it’s packed with features like social integrations, mobile apps and analytics dashboards.
This platform has a lot of great features, including an open API. Because it’s open source, you can view all its code and make modifications as needed. The downside is that it isn’t as user-friendly as some of its competitors, so newcomers may have a hard time setting up their first event.
3) Brella
Brella is a hybrid event platform that brings all event elements into one easy-to-use, drag-and-drop dashboard. Easy to use, intelligent features are what makes Brella unique, and they’re only getting better. Since launching in 2016, Brella has added multiple integrations including social media, ticketing systems and much more.
It also has a set of features which makes it stand out from others. One of its most unique feature is app builder with templates and themes to create your own apps and host them on App store and Google Play Store. The templates and themes available in App Builder will surely save you time and money that you can invest in marketing and promoting your event, making
4) Whova
Whova is a hybrid event platform that combines an intuitive website builder, ticketing system, and CRM. Their website creation tool offers a variety of templates and allows you to choose from different display options. Whova also has plugins for social media engagement, photo galleries, donation forms, surveys, and more.
Plus their CRM can be used to organize attendees before your event as well as collect data after it’s over. In total, there are over 10 different features offered on their platform so you’ll be able to customize your site based on what you need it to do.
With sites starting at $8/month and no commitment required beyond 2 months, it’s easy to try out their product without having to pay too much upfront.
5) Aventri
Aventri provides event management software designed to give you one place to manage everything related to your event, no matter where it’s located.
Collaboration is key when you’re planning an event, so Aventri makes it easy to create an inviting, collaborative experience that brings your team together into one centralized location.
Get started with just a few clicks by uploading your existing presentations or preparing them directly in their platform.
Once your event details are set up, keep all of your team members in sync—from printing out boarding passes at home to seeing which training courses each attendee is eligible for.
6) EventMobi
EventMobi is a cloud-based app that makes it easy to plan and promote your event. Even if you don’t have any experience as an event planner, EventMobi has all of your bases covered with its customer-friendly drag-and-drop interface and automated features. One of our favorite features is Plan It, which lets you enter information about your event type and then creates a web page just for that category.
The software will even help you choose locations and dates based on audience and traffic data to give you maximum exposure at a minimal cost. This platform is completely customizable based on your personal or organizational needs, making it an ideal choice for marketers in small or large organizations, schools, associations, governments or nonprofit groups.
7) Hopin
Hopin is an all-in-one event management solution that gives organizers an end-to-end platform to manage their events. It provides powerful tools like collaborative planning, real-time reporting, tracking, and analytics. The ability to collect data about attendees is a huge plus for any company running conferences or organizing live events, and can help with event marketing in addition to event preparation. In terms of social media integration, it’s worth noting that one of Hopin’s most popular features is its simple Facebook widget , which allows organizers to see who from their friends list is going to a given event.
Conclusion
The above hybrid event platforms are easy to use and connect to other apps that will help you run your event more smoothly.
These platforms can help you drive awareness of your brand, get new customers on board and even increase your revenue.
We hope this article will help you make an informed decision about how your business can leverage hybrid event platforms effectively.