Hybrid events are a great way to get your community together in a natural in-person setting while also tapping into the power of online interactive virtual events. When you’re able to integrate multiple channels and apps into one event, it’s a win-win situation for both the organizers and participants.
Read on for our top 5 tips for a successful hybrid event!
Make sure your event is active before you launch
The best time to start your event marketing plan is before you launch the event. This may seem counterintuitive, but many people wait until they have an event in the works before they start looking for sponsors, advertising, and other ways to get the word out. You want to be proactive instead of reactive.
Not only are you going to find a lot of sponsors at a much earlier point, but you’ll also be able to create a better event marketing plan that accounts for your audience and goals. The best time to start kicking off your event marketing is about a year in advance.
During this time, you’ll have a better idea of your event’s audience. You’ll also have a better sense of what your event will be about, which will help you with your marketing plan. When you’re launching in less than a year’s time, you’re likely to be launching into the unknown.
Hold a survey before the event
One of the best ways to help your participants connect with one another is to have a survey before the event. This will let you know a lot about your attendees and the type of community you’re hoping to create. You’ll also be able to collect information about your event’s location that can help you and your planners set up the right logistics.
A good survey will let you know a lot about your community and help you create a better event. It should let you know what types of events they’re interested in, what they love and don’t love about their current communities, and other insights that you can use to improve your event.
Invite influencers to participate
Another great way to bring together your audience is to invite influencers to participate in your event. This is a great way to showcase your community and help build your brand.
One of the biggest benefits of bringing in influencers is that you’ll be able to bring an entirely new audience to your event. Even if you have a large community, it’s rare that all of your members will be able to come to one event at once. Bringing in a few select influencers, however, will let you bring in a whole new audience to your event.
If you don’t have influencers in your community, invite people from the outside who you feel would be a good fit for your group. You don’t want to bring in people who might not be a good fit for your group, so make sure you invite people who fit well in your group before inviting them to your event.
Use virtual event platform tools
One of the best ways to help your event run smoothly is to use virtual event platform tools. These tools can help you handle everything from registrations to payments and even event management.
The best virtual event platform tools will help you keep track of everything that’s going on at your event. This will let you stay organized and help your event run smoothly. It will let you stay organized and help your event run smoothly.
You don’t want to be throwing an event like this without a plan. You want to be able to manage registrations, payments, and other aspects of your event. If you have trouble staying organized, your event is going to be a disaster.
Use In-person event tools
Another way to help your event run smoothly is to use in-person event tools. This can include things like helping your event run smoothly through discussions, providing snacks and beverages, and more.
In-person tools can help your event run smoothly by providing an environment where people feel comfortable chatting with each other. This can be a huge help to those who might be new to online communities or those who might be shy.
Another way in-person tools can help your event run smoothly is to help with logistics. This can include helping with things like transporting your attendees from one meeting location to the next. An event like this is likely to be spread out across a number of locations. It’s going to be difficult for event planners to keep track of the logistics without using some sort of in-person tools.
In-person tools include event badging, attendee registration, attendance tracking, and more.
Some platforms come with both in-person and hybrid capabilities, check the list of hybrid platforms here.
Don’t forget to wrap up the event with a Conclusion
The last thing you want to do as an event organizer is to forget to wrap up the event with a conclusion. This is something that many event organizers forget about, but it’s a crucial part of the event.
When you’re wrapping up your event, you want to let your attendees know what they can expect next from your events. You can let them know what types of events you have planned or what types of groups you regularly hold events for. You can also let your attendees know how they can get more involved in future events.
This is an important part of the event because it lets your event attendees know what to expect next. It lets them know what types of events you have planned next, what types of groups you regularly run events for, and how you can join in on future events.
Summary
A hybrid event is a blend of real-world meetups, in-person events, and online events. Hybrid events are a great way to get your community together in a natural setting while also tapping into the power of apps. When you’re able to integrate multiple channels and apps into one event, it’s a win-win situation for both the organizers and participants. Make sure your event is active before you launch, hold a survey before the event, invite influencers to participate, use virtual event platform tools, use in-person event tools, don’t forget to wrap up the event with a Conclusion, and much more.